We tell stories
Your content strategy should help you manage the company's content as a business asset. We'll help you develop a well-defined strategy for the creation, publication, and governance of useful and usable content. After your strategy is researched and documented, we'll assist you with developing the larger story that your organization wants to tell and focus on ways to engage your audience, using content to drive profitable behaviors.
The purpose of content strategy is to facilitate the consistent delivery of interesting stories which will attract and retain the attention of a targeted audience. In the world of social media your competition isn't just the mainstays in your industry - your competition is every brand, every company and every industry. Effective social media marketing is based on a solid content strategy that can initiate and maintain online conversations.
Brand story is a complete picture of the facts, feelings and interpretations which are shared about your business by you, your customers, your community and the public in general. It’s the foundation upon which you differentiate your brand and make emotional connections with clients and customers. A great brand story shows you how to differentiate your product or service, increase brand awareness, create customer loyalty and drive profits. We'll help you find and tell your brand's story.
The critical process of identifying what information each of your personas needs throughout the buying process, answering their questions and being relevant, helpful and valuable to them. We'll help to identify your buyers as people with informational needs and we'll create content to address their questions at each stage of the buying cycle.
Search Engine Optimization should be the cornerstone of any successful content marketing strategy. Search engines reward businesses that publish quality, consistent content. However, with search engines updating algorithms and ranking factors so frequently it's hard to keep up. We'll show you how owned, paid and earned media can help navigate increasingly personalized search results with relevant and keyword-rich content.
Once you've created content, you need to decide how you are going to distribute it. We'll help you consider the context in which your audience will view your content and then use that to alter the content accordingly and plan which content platforms will yield the best return on investment.